Yes, on much of your menu - and no, not on the injectable side. The belief that AHPRA bans all offers is one of the most expensive misreadings in the sector, because it removes a lawful lever from clinics that badly need one.
Section 133 of the National Law does not prohibit inducements. It prohibits offering a gift, discount or other inducement without also stating the terms and conditions. The condition is the disclosure, not the offer.
Three tiers of answer
Schedule 4 injectables: never. Not because offers are banned, but because you cannot advertise the underlying medicine at all. There is nothing to attach an offer to.
Higher-risk non-surgical procedures (PRP, threads, needling, polynucleotides): price yes, offer framing no. These can be named and priced, but the September 2025 guidelines prohibit savings language, discount headlines, time-limited urgency, prize draws, pre-paid courses sold as a saving, and instalments quoted without a total. A flat course price is a fact and is fine. The same course sold as "save $300" is a breach.
Everything else - facials, peels, LED, microdermabrasion, laser, IPL, waxing: yes, with terms stated. This is ordinary consumer marketing governed by Australian Consumer Law, and clinics are entitled to use it.
What "with terms and conditions" actually means
It is less onerous than clinics fear. Stated plainly, near the offer, in language a reader understands:
- What the offer is and what it applies to
- When it starts and ends
- Who is eligible - new clients only, one per person, and so on
- Anything that would surprise someone at the counter
An asterisk pointing to a page nobody reads is not stating terms. A short, legible line under the offer is.
Two further limits that apply to every tier
It must not encourage use regardless of clinical need. An offer that pushes someone toward a treatment they have not been assessed for is a problem even where the treatment itself is freely advertisable. Bulk and course pricing is available, but it should be clinically justifiable - a course of six because six is the protocol, not because six sells.
No health-fear urgency. "Book before your skin gets worse" is a different thing from "offer ends Friday", and the first is not available to a health service.
The consult-gate. The safest structure for any clinical offer is to attach it to the consultation rather than the treatment. A complimentary or reduced-fee consultation is lawful across every tier, cannot pre-commit anyone to a treatment they have not been assessed for, and routes the patient to the conversation where the real decision belongs.
Where offers go wrong in practice
Almost always one of four ways:
- A daily-deal listing for an injectable course. Pre-paid, unassessed, and advertising a prescription medicine to the public. Every part of it is a problem.
- A percentage off a higher-risk procedure. The price was allowed; the savings framing was not.
- Terms that exist but are not stated - a real offer with real conditions living only in the clinic's head.
- Countdown urgency on a treatment page. Lawful on a facial, not on a thread lift.
What we would run instead
For an injectables-led clinic, the offers that work are not discounts at all. They are reasons to start a conversation: a complimentary consultation, a skin assessment, a treatment plan the patient keeps whether or not they book. Those convert a cautious first-timer better than a percentage ever did, and they carry none of the risk.
For the beauty and skin side of a mixed menu, ordinary offers are available and clinics should use them - with the terms written underneath.
Common questions
Can an Australian clinic run a discount or special offer?
Yes on non-Schedule-4, non-higher-risk services, provided the terms and conditions are stated plainly alongside the offer. Section 133 prohibits inducements offered without stated terms, not inducements as such.
Can I discount injectable treatments?
No. Schedule 4 medicines cannot be advertised to the public at all, so there is nothing to attach an offer to.
Can I offer a discount on PRP or thread lifts?
You can state a price, including a flat course price, but not savings or discount framing. The September 2025 higher-risk guidelines prohibit savings language, urgency, prize draws, pre-paid courses sold as savings and instalments quoted without a total.
Can I sell a package or course of treatments?
Yes, where the treatment itself is advertisable, and the course should be clinically justifiable rather than purely commercial. State the total price as a fact rather than as a saving.
Can I offer a free consultation?
Yes, and it is the safest clinical offer available. It works across every tier and cannot pre-commit a patient to a treatment they have not been assessed for.
Can I use a countdown or limited-time offer?
On lower-risk beauty and skin services, yes, provided the deadline is genuine. Not on higher-risk cosmetic procedures, where time-limited urgency is specifically prohibited.
This is guidance, not legal advice. It reflects the Therapeutic Goods Act, the Health Practitioner Regulation National Law and the AHPRA advertising guidelines as they stand in September 2026, and the way we apply them across the clinics we run marketing for. Rules change and individual circumstances differ. Where a decision carries real risk to a registration, take your own advice.