Automation that respects the rules your clinic lives by.
In Australian aesthetics, what you say in public is regulated as tightly as what you do in the treatment room. Convayro is designed with those rules in mind from the very first line — so your front desk grows your clinic without putting your registration at risk.
Convayro designs every clinic’s automation with AHPRA and TGA advertising rules in mind. In practice the AI never names a treatment or brand, never quotes a treatment price, and never promises a result — it routes every enquiry to a consultation. Messages follow the Spam Act 2003 with a clear opt-out. We design for compliance, but we are not a law firm and your clinic remains responsible.
Three lines we never cross.
We never name the treatment
No brand names, and no generic injectable terms either — the consultation is what we promote.
We never make the claim
No promised outcomes, no “safe” or “best”, no prohibited testimonials or before-and-after imagery.
We never message without an exit
Every SMS identifies your clinic and carries a clear, working opt-out.
The ground has shifted — recently.
Cosmetic injectables are prescription-only medicines, and advertising them to the public — directly or indirectly — is restricted by the TGA. From January 2026, therapeutic goods in cosmetic procedures became a TGA priority compliance focus.
Crucially, the familiar generic phrases for injectable treatments — the ones many clinics long assumed were fine — are no longer safe to use in public advertising, and brand names never were. On top of that, AHPRA’s 2025 cosmetic guidelines restrict testimonials, ban advertising aimed at under-18s, prohibit trivialising or sexualising procedures, and require a consultation before a prescription is written.
It’s a lot to hold in your head while you’re treating patients. So we hold it for you, in how the system is built.
- Public replies & ads
- Promote the consultation, never a named treatment or price
- Imagery
- No syringes, injecting or before-and-after that implies a result
- Offers
- No discounts or inducements tied to prescription procedures
- Reviews
- Service and experience only; the same ask to everyone, no gating
- SMS
- Existing or opted-in patients only; clear sender; “Reply STOP”
- Reactivation
- Limited, considered touches — never a cold list
Compliance isn’t a checkbox at the end. It’s the blueprint.
Consultation-first by design
The whole system is wired to guide patients to a consultation with your clinician — the approach regulators point to — rather than to a named treatment.
Guardrails in the prompts
The words your AI can and can’t use are built into it. Banned terms stay banned, even if a patient uses them first.
Spam Act on every send
Consent, clear sender identity and a functional opt-out are standard on every message — with opt-outs honoured and recorded.
Reviews without gating
The same review request goes to every patient, framed around service and experience — aligned with the ACL and Google’s own policy.
No prohibited imagery
Websites and assets avoid syringes, injecting and implied before-and-afters, and never target or feature under-18s.
Built for easy sign-off
Everything is structured so a qualified professional can review the final copy quickly — because that review is yours to keep, not ours to skip.
Your clinic’s rules — not a generic checklist.
What’s allowed changes with what your clinic actually does. Choose your type to see the lines we work within, and the ones we never cross. General guidance, not legal advice.
Cosmetic injectables
Injectables are prescription-only (Schedule 4) medicines. Advertising them to the public — by brand or generic name, directly or indirectly — is unlawful. So we never name or imply the injectable. We promote the consultation, the practitioner and your marketable services instead — the exact approach the TGA itself points to.
How we build it
- Promotes the consultation, the practitioner and non-injectable services — never the medicine
- No brand or generic injectable terms (“Botox,” “anti-wrinkle injections,” “fillers”)
- No syringe, injection or facial-mapping visuals; no implied before-and-afters
- Reviews about the visit and the team only — never treatment outcomes, never gated
- No under-18 targeting or imagery; no “guaranteed,” “magic” or trivialising language
- Where a product can be named (e.g. Rejuran), it’s a consult-led page with risk info, the mandatory device statement and the practitioner’s AHPRA number
- Spam Act + Australian Consumer Law applied to every message
Lines we never cross
- Generic terms are off-limits too — the TGA closed the old “anti-wrinkle injections” allowance.
- Naming Profhilo anywhere public — it’s a Schedule 4 substance, and “bio-remodelling” as code for it carries the same risk.
- Offers or inducements tied to injectables, or any testimonial about a procedure.
Tier 1 assets always get qualified Australian health-advertising sign-off before they go live. We say “built with the rules in mind” — never “compliant.”
Laser & IPL
Lasers and IPL aren’t medicines — they’re devices, regulated state by state, not nationally. Advertising is governed mainly by Australian Consumer Law: be truthful, no guarantees. The bar is much lighter than injectables, so we don’t bolt on injectable-style caveats that would make your clinic look riskier than it is.
How we build it
- We identify your state and apply the right rules — lasers are licensed only in QLD, WA and TAS
- Truthful claims only — no “guaranteed,” no exaggeration
- Accurate terms — “permanent hair reduction,” not “permanent removal”
- Genuine reviews, never gated (testimonials are fine for laser/IPL)
- In regulated states, a light device-safety acknowledgment — kept light, as a trust signal
- Spam Act + Australian Consumer Law applied to messaging
Lines we never cross
- Over-applying injectable-style caveats — they make your clinic look riskier than it is.
- Absolute claims like “permanent hair removal” without substantiation.
- Assuming the rules are national — device regulation is set state by state (IPL is licensed only in TAS).
If your menu also includes injectables, the stricter Tier 1 rules apply on top — so we always check the full treatment menu first.
Skin & beauty
Facials, peels, microdermabrasion, LED, non-injectable microneedling, lashes — none of these are regulated health services or radiation devices. The only rules are the shared core: be truthful (Consumer Law) and get consent for messaging (Spam Act). We keep it clean, warm and benefit-led — and skip the caveats you don’t need.
How we build it
- We confirm there are no injectables and no laser/IPL on your menu — the re-tier check
- Truthful, substantiated claims — no “guaranteed results”
- Genuine reviews, no gating, the same ask to everyone
- Consent, sender ID and a STOP opt-out on every SMS and email
- Clean, warm, benefit-led copy — no compliance language you don’t need
Lines we never cross
- Over-complying — bolting on AHPRA/TGA language makes you look like you do something riskier.
- Fake, incentivised or gated reviews (Consumer Law + Google policy).
- Mis-tiering you — many “skin clinics” quietly offer injectables or IPL, which changes everything. We read the real menu.
Only the shared core applies: Australian Consumer Law (truthful claims) and the Spam Act (consent + opt-out). No AHPRA, TGA or device rules — unless your menu says otherwise.
Want a front desk that knows the rules?
Book a free strategy call. We’ll walk you through exactly how we’d keep your clinic’s automation onside — and where your sign-off comes in.