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Who is Convayro for?
Convayro is for established Australian clinics and practices doing $50K or more a month, with their own marketing budget and room in the diary for new patients. We work across aesthetic and cosmetic clinics, dental practices, hair restoration, eye care and allied health, one clinic per specialty in each area.
Aesthetic and cosmetic clinics
Injectables-led, skin, laser and device clinics. The ads lead with the concern and the consultation; prescription-only medicines are never named, priced or pictured, while devices and non-prescription treatments can be named and priced. This is where most of our work has been.
Thinking about skin tightening? See what is involved, and what it costs, at a consultation with our registered nurse in Paddington.
Dental practices
We are now taking on dental practices, with the same system: ads written for the rules that cover every registered health profession, a screening step, and bookings into your calendar. Higher-value treatments with a clear first step suit it best, such as cosmetic dentistry consultations.
Hair restoration clinics
High-value procedures with a long decision. The ads introduce the doctor and the consultation, and the screening step separates people researching from people ready to book. A doctor is only called a surgeon when they hold that registration.
Eye care practices
Specialist ophthalmology and optometry. The ads name the assessment and who performs it; "specialist" is used only for specialist-registered practitioners, and Medicare details are stated accurately.
Allied health practices
We are now taking on allied health practices such as physiotherapy. The ads lead with the problem and the first appointment, with no testimonials and no promise of a cure.
Why $50K a month?
Because ads need a clinic that can turn new patients into treatment, and a budget that can run long enough to find the ads that work. Below that, other work usually pays back faster, and we will say so.
Do you work with franchises?
Usually not where marketing is run centrally. Independent clinics and small groups with their own budget fit best.
When is Convayro the wrong choice?
A full diary, no ad budget, no one to answer enquiries, or a clinic that wants to advertise something the rules do not allow.
Questions clinic owners ask
Do you only work with aesthetic clinics?
No. We work with aesthetic, cosmetic, skin, hair restoration and eye care clinics, and we are now taking on dental and allied health practices.
Why only one clinic per area?
We will not run ads for two clinics chasing the same people in the same specialty and area.
Can a new clinic work with you?
Usually once it has a steady base. On the call we look at your numbers and tell you straight.
About the author
Lewis Price founded Convayro and runs it from Sydney. He has built patient acquisition, websites and follow-up systems for 15+ Australian clinics across aesthetics, skin, hair restoration and eye care, and writes about the advertising rules that decide what a clinic is allowed to say in an ad. Results vary by clinic, area, offer and how quickly enquiries are followed up.
Find out if your area is still open.
On a strategy call we look at your clinic, your area and your numbers, and tell you straight if we are not the right fit.
We work with one clinic per specialty in each area.