Yes for most of your menu, and never for prescription injectables. The blanket "clinics cannot show prices" belief is wrong, and it is costing clinics bookings.
The rule is narrow and specific. You cannot attach a price to a Schedule 4 prescription medicine, because you cannot advertise that medicine at all. Everything else on a typical aesthetic menu can carry a price, and in most cases should.
The line, in one sentence
If the service is a prescription medicine, no price. If it is a device, a facial, a peel, a laser, or something prepared from the patient's own body, price it.
That means these can be named and priced:
- Peels, microdermabrasion, LED, hydrafacials and every lower-risk facial treatment
- Laser and IPL, including pico and photo-rejuvenation
- Skin needling and microneedling, including SkinPen
- PRP and PRF - prepared from the patient's own blood, not a scheduled substance. The TGA's own FAQ puts it plainly: PRP, bio-remodellers and monothreads are outside the scope of the injectable advertising changes if they do not contain a substance in Schedule 3, 4 or 8.
- PDO and cog threads - ARTG-listed Class III devices, not medicines
- Consultation fees, and the fact that a consultation is complimentary
And these cannot carry a price, because they cannot be advertised at all:
- Anything sold as a Schedule 4 injectable, under any name, generic phrase or code word
- Per-unit pricing, which only makes sense if the reader knows the product
Why so many clinics get this wrong
Two reasons, and they compound.
The first is that the injectable rule is so absolute that people generalise it. A clinic hears "you cannot advertise prices" in the context of injectables, and applies it to the whole website. The result is a menu with no numbers on it at all, which is a conversion problem masquerading as compliance.
The second is that the higher-risk guidelines do regulate pricing - but they regulate its framing, not its existence. That distinction gets lost. The AHPRA guidance says information about costs "must be clear, easily understood, accurate and honest". That is a rule about honesty, not a prohibition.
We have re-verified this position twice, most recently against the AHPRA higher-risk guidelines, the TGA's PRP and cosmetic-injectables FAQ, the Poisons Standard and the ACCC's price-display guidance. Three separate attempts to find a rule prohibiting a plain price on PRP, skin needling or biomicroneedling found none. Widespread Australian clinic practice agrees.
How to price a higher-risk service correctly
For the higher-risk non-surgical procedures - PRP, threads, needling, polynucleotides - price is permitted, but the framing is constrained by the AHPRA guidelines that came into force on 2 September 2025.
Allowed:
- A plain "From $350" for a single session, GST inclusive and genuinely available
- A flat course price stated as a fact: "Course of six, $1,500"
Not allowed:
- Savings framing - "save 20%", "normally $2,000, now $1,500"
- Discount headlines, countdowns, "this week only", limited-spot urgency
- Prize draws or competitions
- A pre-paid course sold as a saving
- Instalment pricing without the total - "$40 a week" with no total cost stated
The difference between a lawful course price and an unlawful one is often a single word. "Course of six, $1,500" is a fact. "Course of six, save $300" is an offer, and on a higher-risk procedure that is the breach.
The ACL applies regardless
Whatever tier a clinic sits in, Australian Consumer Law does not go away. A displayed price must be GST inclusive, genuinely available, and free of hidden mandatory fees. "From $X" must mean a real appointment someone can actually book at $X, not a theoretical floor nobody qualifies for.
What we would actually put on the page
The most effective clinic price pages we build follow the same shape:
- The consultation, first and unmissable. Either its fee or the word complimentary. This is the only number the injectable-curious reader needs.
- Every non-scheduled service grouped by concern, each with a duration and a price.
- The injectable side described as concerns, with no product names and no numbers, routing to the same consultation.
- One honest line about how pricing works, so the absence of numbers in one section reads as care rather than evasion.
That page sits inside the rules, and it outperforms a no-prices page for a simple reason: the reader who cannot find any number assumes the worst and leaves. The reader who finds most numbers and one explained gap books a consultation to close the gap.
Common questions
Can I put prices on my website as an aesthetic clinic?
Yes, for everything that is not a Schedule 4 prescription medicine. Peels, laser, IPL, needling, LED, facials, PRP, PRF and ARTG-listed devices such as PDO threads can all be named and priced. Only the prescription injectable side cannot, because it cannot be advertised at all.
Can I price PRP?
Yes. PRP is prepared from the patient's own blood and is not in Schedule 3, 4 or 8, so the medicine price ban does not reach it. The TGA says so directly in its own FAQ. Price it plainly, with no savings framing.
Can I advertise a discount on a cosmetic treatment?
On non-Schedule-4, non-higher-risk services, yes, provided full plain-language terms and conditions are stated. Never on a Schedule 4 injectable, and never as savings framing on a higher-risk procedure such as PRP or threads.
Is per-unit pricing allowed?
No. Per-unit pricing only means something to a reader who knows which prescription medicine is being measured, so it is an indirect reference to that medicine.
Does a price have to include GST?
Yes. Australian Consumer Law requires displayed prices to be GST inclusive, genuinely available and free of hidden mandatory fees. A From price must be a real bookable price.
What about instalment or payment-plan pricing?
On a higher-risk procedure you cannot show an instalment amount without the total cost. Showing $40 a week without the full price is specifically caught by the 2025 guidelines.
This is guidance, not legal advice. It reflects the Therapeutic Goods Act, the Health Practitioner Regulation National Law and the AHPRA advertising guidelines as they stand in September 2026, and the way we apply them across the clinics we run marketing for. Rules change and individual circumstances differ. Where a decision carries real risk to a registration, take your own advice.