Home / How it works
How does Convayro turn an ad into a booked patient?
Convayro builds and runs the whole path for your clinic: the Meta ads, a landing page that captures and screens each enquiry, a text straight away, booking into your calendar, and reminders before the appointment. You approve the ads and the budget; we report in booked patients, matched to the ad that found them.
What do we build before anything goes live?
We start with your clinic: the treatments you want more of, your prices, your area and how many new patients your diary can take. From that we choose the concerns to lead with, write the ads from clinic ads that have kept running for months, and build the landing page, the screening questions, the follow-up messages and the booking route into your calendar. You approve the offer and every ad before it runs.
What happens after someone clicks?
- They land on a page about their concern. It explains what to expect and what the first step involves.
- They leave their name and mobile, then answer a few questions. The screening happens before anyone reaches your calendar.
- They get a text straight away and choose a time. Qualified people book into your calendar or booking system.
- Reminders go out before the appointment. So fewer people forget.
- Anyone who stops halfway is followed up. People who did not book get a follow-up message, and your team sees every enquiry.
Your calendar, Thursday
From: Meta ad, booked online
How are enquiries screened?
Before anyone reaches your calendar they leave their name and mobile and answer a few questions you would ask yourself: what they want help with, when, and whether your prices suit them. We start with as few questions as possible so good enquiries keep flowing, and add more only when quality needs it.
Who follows up the enquiries?
Every enquiry gets an automatic text straight away with a link to book, a follow-up if they do not, and reminders once they have booked. Your team sees every enquiry and calls the ones who want to talk; appointment setting can be added to your plan. The fastest clinics book the most, so we track how quickly each enquiry is answered and tell you when it slips.
What do you report?
Booked patients first, matched to the ad that found them, then enquiries, cost per enquiry and spend. You also have the ad account itself, because it is yours, so every number can be checked without us.
What do we need from you?
Partner access to your Meta ad account and Page, a payment method on the ad account, access to your calendar or booking system, your approval of the offer and the ads, and someone to answer enquiries quickly.
When is this not the right fit?
If the diary is already full, if the clinic is under about $50K a month, if there is no budget for ad spend on top of our fee, or if nobody can answer new enquiries within the day. We say so on the call.
Questions clinic owners ask
Do I need a new website?
No. Each campaign gets its own landing page. A website is an optional add-on.
Can I see the ads before they run?
Yes. You approve the offer and every ad before it goes live.
What happens if an ad is not working?
Ads that spend without producing enquiries are paused, and we replace them with new ones in a new ad set so the working ads keep their learning.
Does it work with my booking software?
Bookings land in the calendar you already use. Where your software cannot connect directly, we build around it.
About the author
Lewis Price founded Convayro and runs it from Sydney. He has built patient acquisition, websites and follow-up systems for 15+ Australian clinics across aesthetics, skin, hair restoration and eye care, and writes about the advertising rules that decide what a clinic is allowed to say in an ad. Results vary by clinic, area, offer and how quickly enquiries are followed up.
Find out if your area is still open.
On a strategy call we look at your clinic, your area and your numbers, and tell you straight if we are not the right fit.
We work with one clinic per specialty in each area.